Welcome to the Over the Rainbow online fashion blog, the sister to our fabulous website www.rainbowjeans.com. We toiled with the idea of sending a daily e-blast (too much clutter!) or a weekly newsletter (boring!). Ultimately, the blog is a free and easy way for you to access the 411 on fashion and denim in our store.http://www.insiderainbow.com/blog_index.phpWed, 10 Mar 2010 14:35:14 ESTWed, 10 Mar 2010 14:35:14 EST60en-cahttp://www.insiderainbow.com/blog_post.php?id=686http://www.insiderainbow.com/blog_post.php?id=686Wed, 10 Mar 2010 14:30:00 ESTTwitter last week, Over the Rainbow just finished a photoshoot for our upcoming Spring 2010 homepage for our main website RainbowJeans.Com. Models for the shoot were provided by Elite Model Management, while showcasing the photography skills of Kat Torgashev. The images turned out great, and we cannot wait for you to see the results! Stay tuned to our blog as well as RainbowJeans.Com to see them for yourself...very soon!]]>http://www.insiderainbow.com/blog_post.php?id=685http://www.insiderainbow.com/blog_post.php?id=685Tue, 09 Mar 2010 10:36:00 ESTSt. Patrick's Day is always an exciting time in Toronto. Celebrations have already begun in some local pubs around the city. The green & gold spirit is starting to rise! With the official day only a week away, Over the Rainbow has collaborated with Junk Food to release a series of limited edition men's t-shirts in honour of St. Patrick's Day. Styles include your straight up Designated Drinker tee, your Guiness Head mug tee, and a special Beatles green-themed tee inspired by their song "I'm a Loser". T-shirts are available now ($38-$45) while supplies last!]]>http://www.insiderainbow.com/blog_post.php?id=684http://www.insiderainbow.com/blog_post.php?id=684Fri, 05 Mar 2010 09:31:00 ESTUFashions, the fashion arm at the University of Toronto, is hosting their annual "U of T's Next Top Model" fashion show at Tattoo Rock Parlour. For students on campus, tickets are now on sale at the Robarts building from 12PM - 4PM. For everyone else, contact utorontofashion@gmail.com to get your ticket. The fashion show will start at 11PM and is sponsored by Over the Rainbow along with a slew of local stores & cosmetic brands. Tattoo Rock Parlour will also be hosting an afterparty with cheap drinks following the fashion show.]]>http://www.insiderainbow.com/blog_post.php?id=683http://www.insiderainbow.com/blog_post.php?id=683Thu, 04 Mar 2010 16:39:00 ESTfront window display was recently revamped to show off another exciting project for Fall 2010. A growing staple for incredibly priced, superb quality denim, Levi's has made its Red Tab collection amongst the industry leaders under $100. Coupled with this product line is their limited edition Jean-Paul Gaultier collaboration, which has already received great interest from our exclusive Canadian clientele. Come check out the window, and stay for the large selection of men's Levi's product.]]>http://www.insiderainbow.com/blog_post.php?id=682http://www.insiderainbow.com/blog_post.php?id=682Tue, 02 Mar 2010 10:33:00 ESTOver the Rainbow is pleased to welcome another new brand to the menswear section. Wings + Horns is based out of Vancouver, BC and over the past several years, has taken the niche contemporary men's market by storm. All their designs, production and manufacturing is done out of their CYC Design house in Canada, and has paid significant attention to detail, fabric, fit and quality. All the garments from their new Archive S/S 2010 collection are made with 100% organic cotton using tri-blend colour schemes and interesting chain stitch details. ]]>