Denim Day COVER

National Denim Day: May 15th 2012

May 8, 2012

Author: Joan

Store News


Over the Rainbow will be participating on National Denim Day coming up next Tuesday May 15th, 2012.

For those not familiar with National Denim Day, it happens every year on a Tuesday following Mother’s Day held by the CURE Foundation.

We are doing our part in spreading the word and raising money for this amazing charity by partnering up with CURE Foundation. On Tuesday May 15th only, for every pair of denim that is bought in store at Over the Rainbow, we will be donating $5 on behalf of breast cancer and CURE Foundation.

Also, for those who can’t make it to the store on Tuesday but still want to help us donate, we will also be taking it online through Twitter. For every tweet or re-tweet to @RainbowJeans416 about National Denim Day with the hashtag #OTRDenimDay, we will donate $1 on your behalf (one tweet/re-tweet per person only).

Easy-peasy, so mark your calendars and get your denim outfits ready.  Need some pointers? Check out CURE Foundation’s video below.

(All images and video provided by CURE Foundation)