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Over the Rainbow @ TIFF 08 06 September
Posted By: DC
Yorkville has been packed with people, being the official host for the Toronto International Film Festival. As a tribute to the buzz surrounding TIFF 08, Over the Rainbow will be the hot spot for many high profile movie stars and athletes participating in the festival. Make sure to visit our store from September 4 - 15 to see your favourite celebs walk the blue jean carpet in search of the hottest Fall trends. Make sure to check our TIFF themed front window displays featuring Levi's 501 and Canada Goose. You can also enter to win our special TIFF Concert Contest featuring popular rock act Finger Eleven. See videos of people star stalking in Yorkville during TIFF 08! Leave a comment. |
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HAPPY LABOUR DAY -- We're Open! 31 August
Posted By: DC
Over the Rainbow would like to wish everyone a happy Labour Day. We hope that you all enjoyed a relaxing, fun long weekend. Our store WILL be open this Monday from 12PM - 6PM. Make sure to stop by and say hello, do some shopping, and enjoy our great selection of new Fall merchandise... Leave a comment. |
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NEW FRONT WINDOW DISPLAY - Ready...aaand Action! 28 August
Posted By: SS
Lights, camera, action! Come down and see our fabulous front window display featuring none other than Canada Goose and Levi's jeans. The Toronto Film Festival is coming up and we are ready for our close-up! Our team got creative with lights, film and red curtains to create this beautiful display. Bravo! Levi's, the jean who started it all, is releasing their revamped 501 jean for men and ladies! Try on a pair and be qualified to win tickets to Finger Eleven in concert! Click here for more information about Levi's new 501 launch and Finger Eleven. Come down on Saturday September 13th to win a prize pack by Canada Goose including a down coat AND accessories. In celebration, Canada Goose is proudly featured in our window. Click READ MORE to view more images of store front window! Read more... Leave a comment. |
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NEW Updates @ RainbowJeans.Com 28 August
Posted By: SS
With this weather, you may as well call it Autumn already (sigh). Over The Rainbow calls it even with our excessive fall shipments. Stock up on cozy sweaters from Line; Warm stylish jackets and coats from Mackage and Soia & Kyo; Snuggly sheeps-wool Uggs and coloured (and lined) Treton rubberboots to brighten up those gloomy rainy days; and fall-weather dresses from Dex and Yumi- perfect for pairing with tights. Check some of the styles out on our website or drop in anytime. Leave a comment. |
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TRADESHOW: Over the Rainbow @ LAS VEGAS Trade Shows 24 August
Posted By: DC
Over the Rainbow is once again heading back to sunny Las Vegas to attend a slew of industry tradeshows in the area. We will be present at the main event shows like PROJECT and MAGIC, but we also plan on stopping by smaller shows like POOL as well as newly formed tradeshows like ENK Vegas, S.L.A.T.E. and When I Move You Move! (WIMYM!). These shows are a great way for us to catch up with our friends in the U.S. fashion market, as well as scope out hot new lines to premiere for Spring 09. We are constantly travelling the world in search of the new trends, trying to put our names in the minds of all those new and old. New brands who may not be aware of our strong presence in the Canada fashion world, there are a number of links you can visit to learn about our store: History of Over the Rainbow: 33 years in the retail clothing business. Brand Roster: all the premium labels we carry at our store for Fall 08. Pictures of the Store: 4,500 square feet of plush retail selling space. The Art of Denim: a 14-week chronicle of the denim making process from start to finish. Popular Press Pieces: store coverage in national magazines, newspapers, internet press and TV shows. Front Window Displays: visuals of prominent brands featured in our windows over the past year. InsideRainbow.Com serves as a daily online website exclusive to Over the Rainbow. We use it to create a buzz for our store, but moreso to inform our customer the minute new merchandise hits our sales floor. To catch up with our blog, simply browse through the archives to see how we keep our customers informed. Leave a comment. |
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NEW ARRIVALS - 291 Venice, Paige, Rich & Skinny, Soia & Kyo, Stitch's, DVB, 39 Sixty One, Line, 1921, Pete Collection and MORE! 23 August
Posted By: DC
39 Sixty One: new brand of women's basic tops, shirts, t-shirts and zip ups perfect for layering pieces in the Fall. 291 Venice: new Fall 08 lineup of these California cotton pieces filled with colourfully fresh prints in tees, tops, sweatpants and zip-ups. 1921: re-introducing this great Canadian denim brand featuring three awesome fits (slim straight, slim bootcut, and relaxed flap pocket) between $170-$200! dVb Denim: this year's new lineup from Victoria Beckham showcases more of her signature crystal star on some clean and washed out jeans with improved fit! Line: a local sweater brand with some incredible new cashmere blend wraps, long tunics, pull over knits and even a beautiful leather jacket for Fall. Paige Premium Denim: some new women's denim styles with unique back pocket detailing as well as a re-introduction of their men's denim in three new bodies. Pete Collection: a brand that sold out to the piece in Spring 08, their new collection offers a great variety of women's scoop neck tops, button up sweaters, 3/4 henleys and more! Rich & Skinny: the best new line-up of denim for Fall 08 comes from this California-based brand consisting of some new high waisted trousers, skinnies and more! Soia & Kyo: a popular outwear line from Montreal is back with another solid collection of long button up coats in different solid colours and patterns. Stitch's: a new denim brand with 3 different men's jeans with unique construction and fabric, as well as a women's cord pant with flap pocket that is soft and comfortable. Click READ MORE below to view photos of our new arrivals for Fall 08. Much more new arrivals to come in the following weeks, stay tuned! Read more... Leave a comment. |
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New FALL Homepages on RAINBOWJEANS.COM 23 August
Posted By: DC
Over the Rainbow has refreshed their website for the new Fall 2008 season. We are sadly moving out of summer mode and are receiving new Fall merchandise everyday. Visit our website for constant updates on product and visit our store for an even bigger look at Fall! Our store always has a huge back-to-school time where customers flock to check our new goods! Come into the store and scope out our stuff... Leave a comment. |
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IN THE PRESS - OTR Hand Bags on SLICE.CA 23 August
Posted By: DC
Over the Rainbow has been getting a lot of press as a result of the upcoming Fall 2008 season. One of the writers for SLICE.CA fell in love with one of our faux croc handbags that she decided to feature it in their Style Thursdays online segment. You can see a nice write-up and picture of this particular bag, available for $60 at Over the Rainbow, along with a great assortment of cool new Fall bags. Check out our website for a sneak peak at more bags in stock now! Click HERE to see the write-up courtesty of SLICE.CA Leave a comment. |
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RAINBOW 101 - Store Aesthetics II 20 August
Posted By: DC
Rainbow 101 is a special blog segment dedicated to showing the unique aspects of Over the Rainbow. It is the little things we do to make our store different from the rest. We pay attention to fine details and use our online resources to showcase them to the world. Especially for the upcoming tradeshow season, we wanted to capture these one-of-a-kind features of our store. Store Aesthetics are important to the shopping atmosphere at Over the Rainbow. We want our customers to feel comfortable walking in, drawn in by the colour and beauty of the walls, racks, and table displays. Merchandising is a key proponent, making it easy for the eyes to see all our great products, as well as allowing our customers to feel & touch everything. Mannequin displays are meticulously wardrobed to give our customers style tips and popular ways to layer outfits. There is lots more to see that our blog cannot put into words... To learn about the other special elements inside Over the Rainbow, feel free to browse through past Rainbow 101 write-ups for more visuals: Denim Wall Baby Wall Alterations Team Jujubes Store Aesthetics I Click READ MORE below to view photos of our highlighted Store Aesthetics! Read more... Leave a comment. |
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IN THE PRESS - Fidelity Denim VS. Rock & Republic 20 August
Posted By: DC
SheDoesTheCity.Com has created a recurring page on their popular blog called Jean Vs. Jean. This month, they approached our salespeople to talk about the comparison between particular jeans by Fidelity Denim and Rock & Republic. The feature gives a little history of each brand, explains the virtues of the jeans, and even asks our "experts" for their advice. Visit HERE to view the full article on Fidelity Denim versus Rock & Republic. Leave a comment. |
