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Over the Rainbow + Paige Premium Denim 40th Anniversary Collaboration Jean

Paige Premium Denim has partnered with Over the Rainbow on an exclusive jean as part of our 40th Anniversary Collaboration Series. This collaboration was also created as a tribute to the long history between Paige and Over the Rainbow, which is discussed in a campaign video narrated and starring brand founder Paige Adams-Geller. The fit of […]

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FITTED: Afiya Francisco

FITTED is an ongoing blog series interviews prominent Toronto-based writers, artists, media personalities & loyal customers who either shop or engage with our store on some level. For this edition of FITTED, we sat down with Afiya Francisco, the founder of TheStyleHouse.Ca, the Editor-At-Large Real Style Magazine and a regular on TV programs including The Morning […]

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Over the Rainbow + Original Retro Brand + Toronto Maple Leafs Fall/Winter 2015 Collection

Over the Rainbow is proud to announce its partnership with Original Retro Brand for their first collaboration project. As an official NHL licensee, they decided to team up with the Toronto Maple Leafs to release an exclusive collection of classic logos and artwork. While it is sports-themed, the collection differs from usual “fan-wear”. Over the Rainbow […]

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Customer Appreciation Sale – up to 50% OFF select Spring/Summer Denim + Fashion

We’re already halfway through our 40 Year Anniversary — can’t believe it’s already June! To sale-a-brate…we are holding our annual Spring Summer Sale with select denim, fashions + accessories UP TO 50% oFF (excludes Canada Goose). If you were part of our VIP List, you would have had a chance to shop our PRE-SALE in advance. […]

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IN THE PRESS: OTR + Cityline + Fidelity Denim Collaboration Segment

Over the Rainbow was recently featured in the June 2 edition of Cityline. The segment featured interviews from OTR co-owner Daniel Carman and Fidelity Denim founder Jason Trotzuk. Daniel & Jason both talked about the OTR + Fidelity Denim Collaboration Series jeans, and Jason touched on some of the new Spring/Summer 2015 denim trends offered […]

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NOW Magazine Best of Toronto 2015 | Nominate & Vote Over the Rainbow: June 12 – 25, 2015

We couldn’t be more excited when we heard the news that we were once again nominated as BEST JEAN STORE for NOW Magazine‘s annual Best of T.O Reader’s Choice. As we celebrate our 40TH ANNIVERSARY, it definitely means a lot to be considered a top shopping destination for jeans in the city. Since this is […]

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IN THE PRESS: OTR + The Canadian Press + Distress to Impress

Last week, co-ower Daniel Carman did a phone interview with The Canadian Press for a story about distressed & ripped jean, a popular trend for Spring 2015. The revival of vintage washing, distressing and destruction allows jean lovers to update their look beyond the standard skinny, clean denim typically found in your closet. Daniel touched […]

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RECAP: Over the Rainbow + Naked Famous “Kimono Capsule Series” Collaboration Reveal

Last Saturday, customers were treated to the launch of Over the Rainbow’s second installment of our 40th Anniversary Collaboration Series. This time we teamed up with our friends at Naked & Famous to launch an exclusive collection entitled the Kimono Capsule Series. Founder/head denim guru Brandon Svarc made a special appearance at our store to […]

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Over the Rainbow + Naked & Famous Denim Presents: Kimono Capsule Series

Over the Rainbow is pleased to announce its second 40th Anniversary Collaboration Series project, this time with long time brand partner Naked & Famous Denim. The two brands put their heads together and came up with a 4-piece men’s capsule line based on a rare Japanese “Kimono” fabric. They chose an indigo coloured flower print […]

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Over the Rainbow + Naked & Famous Denim Collaboration Reveal Event

Over the Rainbow will be revealing its latest 40th Anniversary Collaboration Series with an in-store event co-hosted by Naked & Famous Denim. Customers will have the opportunity to see this co-branded collection, entitled the Kimono Capsule Series, as well as meet Naked & Famous Denim’s founder/designer Brandon Svarc. The reveal takes place at 101 Yorkville Avenue on Saturday […]

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