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RAINBOWJEANS.COM WEBSITE RE-LAUNCH CONTEST

Following the announcement of our new live website, Over the Rainbow is offering up a “Website Re-Launch Contest” for all its loyal customers. We wanted to thank everyone for patiently waiting for our new design by serving up great prizes for you to enter-to-win. For all existing subscribers, we have sent you an email to confirm […]

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FRONT WINDOW DISPLAYS: MACKAGE X CURRENT ELLIOT

The November 2014 edition of our Front Window Displays features two incredible brands perfect for the Fall/Winter 2014 season. Launched in 1999, Mackage has become a staple in the Canadian outerwear scene thanks to its thorough attention to quality & design, combined with warm properties needed for Toronto winters. Known for its patented use of […]

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RAINBOWJEANS.COM 3.0: New Website Features & Page Tour

We are excited to announce that after months of hard work and brainstorming, our newest version of RainbowJeans.com is finally here! With a cleaner, more modern aesthetic the new site allows Over the Rainbow customers a more comfortable browsing experience. We added several new sections for your enjoyment while maintaining the rich heritage of Over […]

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OTR Live Concert Recap: Adrian X’s Soulgazer Experience

Our first ever OTR Live Concert Series kicked off last night with Adrian X performing covers and original tracks from his album, Soulgazer. The concert also featured a live band and a special guest appearance by Liz Loughrey. Overall it was an incredible performance and the charity raffle raised over $1,000 for SickKids Hospital. Below […]

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OTR Live Concert Series: Adrian X Soulgazer Experience

Over the Rainbow is pleased to announce our first official music venture. The OTR Live Concert Series consists of our store teaming up with a local artists or band to promote their upcoming live concert here in Toronto. As an official sponsor of their show, we will have a special contest giveaway put together personally […]

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Featured Brand: Canada Goose

Founded in 1957, Canada Goose has grown to be recognized as one of the world’s leading manufacturers of extreme weather outerwear. Canada Goose keeps 100% of its production in Canada due to its continued dedication to quality products and outstanding craftsmanship. They support their commitment to the sustainable lifestyle with a lifetime manufacturer’s warranty. Photo […]

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Music Meets Fashion: Adrian X

If you don’t know the name Adrian X Eccleston, chances are you have heard his music. His distinct guitar sound can be heard on tracks from hometown heroes Nelly Furtado, Jacksoul and The Weeknd, while also playing on international tours with award-winning artists Kylie Minogue and Drake. All of his musical experiences have led him […]

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In the Press: NOW Magazine + A Beginner’s Guide to High-Rise Denim

NOW! Magazine‘s Life & Style writer Sabrina Maddeaux stopped by Over the Rainbow recently to talk about the popularity of high-rise denim. Not only are we ranked among the magazine’s Best Jeans Stores during their annual Best of Toronto issues, but we of course carry the best selection of high-rise denim in the city! Sabrina […]

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First Look: Todd Snyder + PF Flyers Gall 14 Collection

If you’ve shopped at Over the Rainbow before you may already be familiar with fashion designer, Todd Snyder. Not only did he revitalize Champion USA’s vintage appeal with his collaboration line Todd Snyder + Champion, but he also took the time to visit our store by hosting a launch party at our store last fall. Snyder is a proud supporter of “Made […]

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Vitaly: Bold and Classic Accessories

Simply put, Vitaly is craftsmanship at its finest. Founded by Toronto native, Shane Vitaly, this hand-crafted jewelry truly fits the countless personalities of everyday fashion. The underdog story behind the brand is a feel good tale for a hometown boy. During a six-week hiatus from his life and career, Shane discovered Ubud, a small community of […]

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