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RECAP: H.D. LEE 101 USA Launch Party

Over the Rainbow hosted its first 40th anniversary event last Thursday at our 101 Yorkville Avenue location. The theme of the event was a launch party for LEE 101 USA and H.D. LEE Union, which will be carried exclusively in Canada by our store. It as HUGE success with 160+ people showing up to celebrate […]

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Over the Rainbow + Lee Mercantile Co Presents: H.D. Lee 101 USA Launch Party

Over the Rainbow will be teaming up with Lee Mercantile Co. to host the launch of their H.D. Lee UNION and Lee 101 USA collections. Head designer/creative director Peter Lang Nooch will be in-store to talk about the creation of Lee’s new premium divisions to all our guests. There will be complimentary food & drinks […]

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Featured Brand: LEE 101 USA / H.D. Lee Union

H.D. LEE Mercantile Company was founded in 1889 and is considered one of the pioneers of denim in North America. What started as making denim dungarees for blue-collar workers has grown into an internationally recognized label known for their durable quality jeans. In 2015, head designer Peter Lang Nooch started up a two new premium […]

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In the Press: Rogers Daytime Toronto + OTR Spring 2015 Denim Trends

On March 5th, 2015, Over the Rainbow stopped by the Rogers Daytime Toronto studio to chat with host Val Cole. Our menswear buyer Nigel Seebaran was on camera talking about top denim trends in store right now, with outfits modeled by our own staff. Our first look, modeled by Ashlee (above pic, middle left), showcases […]

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RECAP: 3rd Annual Denim Drive 2015

Our 3rd Annual Denim Drive has concluded, and we want to thank all of our customers who took the time to donate their gently used jeans for Covenant House Toronto. We have collected over 30 pairs of denim during the month of February thanks to generous donations from our customers. They will be donated to […]

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IN THE PRESS: OTR + The Marilyn Denis Show + Denim Makeover

Jeans from Over the Rainbow were recently featured on a CTV segment of The Marilyn Denis Show. Wardrobe specialist Alexis Honce was tasked with denim makeover for Jennifer, who lost an impressive 40 pounds prior to the show. Honce chose an incredible pair of Mila Mid-Rise Jeans by Fidelity Denim. Big thank you to the whole […]

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Featured Brand: Benson

“If I can make it there, I’ll make it anywhere. It’s up to you, New York, New York” – Frank Sinatra The brand Benson New York N.Y. was created over six years ago when a third generation of a renowned European knit producer with 60 years of experience made the move to New York City […]

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Featured Brand: Velvet by Graham & Spencer S/S 2015 Resort Collection

Directors Jenny Graham and Toni Spencer started this LA born-and-raised brand back in 1997. It began as an aspiration to create fashion forward tees that embodied the laid back LA style. Today, it has evolved into full collections made proudly in the USA. The results are timeless, long lasting basics and staples made with the […]

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Recap: Schulich Catwalk for Charity Fashion Show

Over the Rainbow was a clothing sponsor for Catwalk for Charity’s Fashion Show benefiting the Make a Wish Foundation on January 22, 2015. This is our second year in a row participating with Schulich Charity Association on their event. Thanks to our in-house stylist, Monica Gould, we were able to capture some behind-the-scenes shots during the […]

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Final Markdowns: 70% OFF F/W merchandise in store

Our 70% OFF sale starts today in store! Men’s and Ladies’ select Fall & Winter Denim + Fashion + Accessories all now at 70% OFF (excludes Canada Goose and all new arrivals) Stock up on your favorite brands while supplies last. Last chance to get amazing deals on last season’s fashions. ALL SALES ARE FINAL. […]

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