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Over the Rainbow + Naked & Famous Denim Presents: Kimono Capsule Series

Over the Rainbow is pleased to announce its second 40th Anniversary Collaboration Series project, this time with long time brand partner Naked & Famous Denim. The two brands put their heads together and came up with a 4-piece men’s capsule line based on a rare Japanese “Kimono” fabric. They chose an indigo coloured flower print […]

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Over the Rainbow + Naked & Famous Denim Collaboration Reveal Event

Over the Rainbow will be revealing its latest 40th Anniversary Collaboration Series with an in-store event co-hosted by Naked & Famous Denim. Customers will have the opportunity to see this co-branded collection, entitled the Kimono Capsule Series, as well as meet Naked & Famous Denim’s founder/designer Brandon Svarc. The reveal takes place at 101 Yorkville Avenue on Saturday […]

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Over the Rainbow + Mother’s Day: We Pay The Tax Weekend

Over the Rainbow will be hosting a We Pay The Tax in honour of Mother’s Day this coming weekend. Bring your mother into our 101 Yorkville Avenue store location and we will cover the tax on all purchases. Our We Pay The Tax + Mother’s Day event goes from Saturday May 9 to Sunday May 10 […]

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IN THE PRESS: OTR + Village Post + Yorkville Success Stories

Over the Rainbow was featured in the May 2015 issue of Village Post, which is distributed by Post City Magazines. On page 64 of the magazine, there is a story written by the owners of Over the Rainbow, along with a family photo and an advertisement for our upcoming 40th Anniversary initiatives. This includes mentions […]

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RECAP: Over the Rainbow + Fidelity Denim Collaboration Reveal

Over the Rainbow + Fidelity Denim hosted a private media event to preview their 40th Anniversary Collaboration Series jeans. This limited edition Mila Ankle Skinny, available in a White Wash & Light Destroyed, was a big hit with the media and you can expect lots of stories to come out in the near future. Fidelity Denim’s […]

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Featured Brand: Fidelity Denim Spring/Summer 2015

Fidelity Denim was founded in 2005 by Vancouver-based designer Jason Trotzuk, who started honing his craft making custom hand-painted jeans in his basement. Trotzuk always had a vision to create a brand based on the “three F’s” of denim: fabric, fit and finish. Over a decade later, Fidelity Denim has emerged as one of the […]

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Over the Rainbow + Fidelity Denim 40th Anniversary Collaboration Jean

Fidelity Denim has teamed up with Over the Rainbow to produce two specialty jeans for the store’s 40th anniversary.  This is the first time the brand and store have worked together on a jean, and is also the first product being released as part of the 40th Anniversary Collaboration Series. The two jeans were the result […]

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IN THE PRESS: OTR + Canadian Press + Spring 15 Swap Trends

Last week, menswear buyer Nigel Seebaran did a phone interview with The Canadian Press for a story about the latest fashion trends for Spring 2015. The theme of the story revolved around old items from last Spring being “swapped” out in favour of the latest popular products. Special thank you to Lauren La Rose for […]

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In the Press: The Marilyn Denis Show “Denim for your figure” + OTR

Over the Rainbow was featured on The Marilyn Denis Show‘s fashion segment “Denim for your figure” with stylist Alexis Honce. Alexis was showcasing the top Spring fashion trends for the season and how to wear it for your body type. We sent Alexis a pair of Citizens of Humanity Corey Slouch Slim Boyfriend Jean in […]

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RECAP: H.D. LEE 101 USA Launch Party

Over the Rainbow hosted its first 40th anniversary event last Thursday at our 101 Yorkville Avenue location. The theme of the event was a launch party for LEE 101 USA and H.D. LEE Union, which will be carried exclusively in Canada by our store. It as HUGE success with 160+ people showing up to celebrate […]

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