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Over the Rainbow + Fidelity Denim 40th Anniversary Collaboration Jean

Fidelity Denim has teamed up with Over the Rainbow to produce two specialty jeans for the store’s 40th anniversary.  This is the first time the brand and store have worked together on a jean, and is also the first product being released as part of the 40th Anniversary Collaboration Series. The two jeans were the result […]

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IN THE PRESS: OTR + Canadian Press + Spring 15 Swap Trends

Last week, menswear buyer Nigel Seebaran did a phone interview with The Canadian Press for a story about the latest fashion trends for Spring 2015. The theme of the story revolved around old items from last Spring being “swapped” out in favour of the latest popular products. Special thank you to Lauren La Rose for […]

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In the Press: The Marilyn Denis Show “Denim for your figure” + OTR

Over the Rainbow was featured on The Marilyn Denis Show‘s fashion segment “Denim for your figure” with stylist Alexis Honce. Alexis was showcasing the top Spring fashion trends for the season and how to wear it for your body type. We sent Alexis a pair of Citizens of Humanity Corey Slouch Slim Boyfriend Jean in […]

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RECAP: H.D. LEE 101 USA Launch Party

Over the Rainbow hosted its first 40th anniversary event last Thursday at our 101 Yorkville Avenue location. The theme of the event was a launch party for LEE 101 USA and H.D. LEE Union, which will be carried exclusively in Canada by our store. It as HUGE success with 160+ people showing up to celebrate […]

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Featured Brand: LEE 101 USA / H.D. Lee Union

H.D. LEE Mercantile Company was founded in 1889 and is considered one of the pioneers of denim in North America. What started as making denim dungarees for blue-collar workers has grown into an internationally recognized label known for their durable quality jeans. In 2015, head designer Peter Lang Nooch started up a two new premium […]

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In the Press: Rogers Daytime Toronto + OTR Spring 2015 Denim Trends

On March 5th, 2015, Over the Rainbow stopped by the Rogers Daytime Toronto studio to chat with host Val Cole. Our menswear buyer Nigel Seebaran was on camera talking about top denim trends in store right now, with outfits modeled by our own staff. Our first look, modeled by Ashlee (above pic, middle left), showcases […]

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RECAP: 3rd Annual Denim Drive 2015

Our 3rd Annual Denim Drive has concluded, and we want to thank all of our customers who took the time to donate their gently used jeans for Covenant House Toronto. We have collected over 30 pairs of denim during the month of February thanks to generous donations from our customers. They will be donated to […]

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Over the Rainbow + Lee Mercantile Co Presents: H.D. Lee 101 USA Launch Party

Over the Rainbow will be teaming up with Lee Mercantile Co. to host the launch of their H.D. Lee UNION and Lee 101 USA collections. Head designer/creative director Peter Lang Nooch will be in-store to talk about the creation of Lee’s new premium divisions to all our guests. There will be complimentary food & drinks […]

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IN THE PRESS: OTR + The Marilyn Denis Show + Denim Makeover

Jeans from Over the Rainbow were recently featured on a CTV segment of The Marilyn Denis Show. Wardrobe specialist Alexis Honce was tasked with denim makeover for Jennifer, who lost an impressive 40 pounds prior to the show. Honce chose an incredible pair of Mila Mid-Rise Jeans by Fidelity Denim. Big thank you to the whole […]

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Featured Brand: Benson

“If I can make it there, I’ll make it anywhere. It’s up to you, New York, New York” – Frank Sinatra The brand Benson New York N.Y. was created over six years ago when a third generation of a renowned European knit producer with 60 years of experience made the move to New York City […]

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